So you have an email list. What do you do now?
It’s not enough to just get website visitors to sign up to your email list. You need to move them from readers to buyers.
That’s where email marketing comes in.
Email has a ROI of $50.99 for every $1.34 spent (Direct Marketing Association)
Not a surprise considering email works better than Facebook and Twitter when it comes to drawing in online sales (Shopify).
But how do you get there?
An autoresponder sequence.
Autoresponder sequences are a set of emails that your subscribers receive after signing up for your email list. The goals of this sequence are to establish a relationship with your potential customer, introduce them to your products, and then convince them to buy.
And all of this happens without any extra work selling from you.