Copywriting for Pet Tech Companies Who Want More Conversions
When website visitors find you, you’re not just competing against other pet tech companies.
You’re also competing against the old way of doing things.
You have to convince your customers that switching to you will make their lives better.
This doesn’t happen by throwing up some website copy that says you’re “innovative.”
Have a Website that Says, “You Know that Thing That’s Been Bugging You? We Can Fix That.”
No matter what the “thing” is, your website visitors need to know they’re in the right place as soon as they hit your home page.
Then they need to know where to go to get their questions answered and if your product actually does what it says it does.
If your website says exactly what your competitor’s does (or worse, isn’t clear about what you offer at all), then that person who could have been your customer is hitting the back button and looking somewhere else.
So You Have an Email List. What Do You Do Now?
So you have an email list. What do you do now?
It's not enough to just get website visitors to sign up to your email list. You need to move them from readers to buyers.
That's where email marketing comes in.