You know pet behavior – I know buyer behavior
And I use that knowledge to help your pet business grow through optimized website copy
The pet industry is growing. In 2015, the US spent over $60 billion on their pets.
And that number is projected to be over $62 billion by the end of 2016.
You want your piece of the chicken-flavored dog biscuit.
Working with a copywriter helps you make that happen. See, as a copywriter, I don’t just put pretty words on the page.
Copywriters get down in the dirt. We uncover your customers’ biggest hopes, dreams, and fears. We figure out what makes you truly different from your competitors. We dig as much as the dogs we love.
And then, I optimize those words for maximum impact. And I’m not just talking SEO here.
I use that knowledge to develop a strategy to meet your goals. Because using all these great internet marketing techniques like content, PPC, and email won’t work if there’s not a strategy behind it.
Want to build your list? I’ll develop all of the pieces for a lead magnet – ad, landing page, form, and the content.
Want to sell to that list? I’ll write a drip campaign to ease your customers into the purchase – and remind them of why they love you in the first place.
Not sure what you want? I can help you figure it out.
Then I write copy that will:
- Draw more readers to your website – and convince them to stay.
- It doesn’t matter how many come to your website if they all just turn around and leave. You need great content – blog posts, video tutorials, ebooks – to keep ’em there. (And, don’t worry, you don’t need all of that. I’ll help you figure out what content will work best for your pet business.)
- Convert more of your website visitors into leads so you sell to more people.
- I do this by targeting your marketing messages to your ideal buyers. They feel like your copy is speaking directly to them. You don’t waste time selling to people who probably aren’t going to buy from you anyway.
- Do its JOB, which is selling to your customers – NOT just taking up space on your page.
- Cute and clever copy is, well, cute and clever. But it might be turning away more of your potential customers than it amuses. Everything I develop is written in ways your customers will recognize and respond to.
Your website could do more for you
- Have you really thought about what your website should accomplish? (Because “make more money” isn’t enough.)
- Do you have a target audience in mind for your website, or are you aiming for whoever you can get?
- Do you hop on new trends in hope that you’ll get clients because you’re the first business there?
If you answered “yes” to the above questions, we need to talk.