Email has a ROI of $50.99 for every $1.34 spent (Direct Marketing Association)
Not a surprise considering email works better than Facebook and Twitter when it comes to drawing in online sales (Shopify).
But how do you get there?
First, A Nurturing Sequence to Build Know/Like/Trust
If you’ve ever taken a marketing course, you’ve probably heard the old adage that it takes 7 touches before a customer will buy.
A small segment of your potential customers will buy as soon as they learn what you do. If you focus on selling only to those customers, you’re leaving your competitors a lot of market share.
Most people have to get familiar with you before they’ll buy from you.
Especially with pet tech, where so much of what you do has never been done before – at least, not in the way people are used to.
One way to build that familiarity is with a nurturing sequence.
Nurturing, also known as autoresponder, sequences are a set of emails that your subscribers receive after signing up for your email list. The goals of this sequence are to establish a relationship with your potential customer, introduce them to your products, and then convince them to buy.
And all of this happens without any extra work selling from you.
Another Benefit to Nurturing Sequences
The right email helps you get to know your customers better through surveys (that don’t feel like surveys) and by encouraging email replies.
Your lip might have curled a little bit when you read “email newsletter”. You might be thinking, “Nobody reads email newsletters anymore.”
And you’re right.
Nobody reads the old-school email newsletters where you pile in everything your team has done over the week into one email. The ones where it feels like a book report you turned in to your seventh-grade teacher for that book you didn’t actually read (because that’s what CliffsNotes are for).
But emails that tell stories? That let people in on the crazy stuff you’ve encountered? The great things other customers just like them have accomplished with your product?
Yeah, people read those stories.
This is what you send to customers who’ve gone through your entire nurturing sequence and maybe still haven’t decided to buy/download/subscribe – whatever it is you need them to do.
And If You’re Sending All These Other Emails, Are You Still Sending Promotional Emails?
In a word: yep.
Send the emails telling your readers about the sell you’re doing. The affiliate launch you’re promoting. Your new features.
If your emails are entertaining, your customers will read those, too.
“That’s a Lot of Emails, Amy.”
It sure is. And if you know your team doesn’t have the time to the time to write all of those emails, let’s talk.
Just click on the link below, fill out the form, and I’ll get back to you in less than 12 hours to schedule a time to talk.